Joksie and I were kindly invited by the team of American Eagle Outfitters, who have previously featured on our blog, to visit what they call the “One Night Stand” pop-up experience…
Based at Old Street station in Shoreditch, London, the basic concept of this pop-up shop is to offer a fast way of purchasing jeans for customers, whilst achieving the perfect fit. The idea behind the “One Night Stand” aspect of this pop-up, is the ability for customers to return the jeans the next day if they are not satisfied; this is particularly clever as the location means that the customer is likely to repeat the journey the following day, for example commuting to work, so should the jeans need to be returned there is little hassle to do so.
READ MORE: THE AEO WINTER JACKETS
The pop-up shop offers a variety of jeans to choose from, including a range of washes and styles. With the help from an expert, you are swiftly given the jeans of your choice to try on. The pair I, Luisa, chose are the “Tom Girl” jeans*; with a slightly loose fit in size 4 (UK 8 regular) they sit just above the hip. Selling at £42, these jeans are extremely comfy. Styled with a plain white tee and heels, these jeans would work perfectly. The slight rips featured up each leg give the jeans an edgy touch, I have totally fallen in love already!
Being curvy means that I usually have a total nightmare when I try to find jeans that fit properly in all the right places. Enter the “Sky High” jegging*; the jean that offers lift in the back whilst also being skin tight right down to the ankles as well as super comfy! I went for them in a dark wash after deciding the Tom Girl jeans didn’t really suit me. But thats the beauty of the service, you can find exactly what’s best for you.
Overall the experience was hugely pleasing; with amazing service, and perfectly fitting jeans. This innovative pop-up shop holds both quirk and quality; running until September 20th 2015, with stars including Nina Nesbitt doing private performances in the shop itself, the AEO “One Night Stand” shop is somewhere you need to visit this summer.
We may be after another couple of pairs of these ASAP…
Do you have a favourite pair of jeans? If so where are they from?
JOKSIE & LUISA
All PR samples and items that were gifted to us have been clearly marked with an Asterix* in this post. For more information please read our disclaimer.